New Year’s Resolution
Stuck? Get un-stuck in 2026.
For brands that need relevance now.
We wrote the book on Pop Culture PR.Literally. Since 2004, we’ve worked with Starbucks, Ancestry, Tinder, Phil Mickelson, Universal Studios, and other global brands. Today, we still help brands from becoming chronically irrelevant.
Welcome to Pop Culture PR, your award-winning partner for the modern age. For more than two decades, we’ve helped companies bust through the noise by leveraging cultural timing, exciting narratives, and effective strategy execution. And, for one UK-based gambling company, a Poker-playing chimp named Mikey at the World Series of Poker in Las Vegas.
With deep experience across consumer, tech, lifestyle, and entertainment sectors, we’ve refined a process that gets results fast. Fortune 500 companies, governments, elite sports teams, non-profit organizations, and high-profile individuals.
We believe each client is unique, but they often share a similar problem. They are just plain stuck, forgettable, boring, and increasingly irrelevant. Pop Culture PR has been named Campaign of the Week by PRWEEK, Top 10 Marketing Stunts by Entrepreneur Magazine, Creative Guerrilla Publicists by ESPN. Darren Shuster, the Founder and CEO, has been interviewed by CNBC, TMZ, NY Times, LA Times as an expert on global communications and creative public relations.
Capabilities
Story Development
01
Strategies & Narrative Intelligence
02
Campaign Execution
03
Strategic Communications
04
We’ve helped major brands break through the noise for decades. From the early days of the viral era to today’s tsunami disruption cycle.
Systematic Narrative Research
The Pop Culture PR system has worked for decades. The agency’s own cultural DNA includes counterintuitive thinking, on-brand humor, poker-playing monkeys, geographic use, and newsjacking.
Development & Content
Create, test, and refine global media campaigns designed to break through the noise. A typical recipe includes a combination of smarts, creativity, excitement, unpredictability, and a visual story.
Execution
Here’s where strategy pays off. Every campaign is designed to be ongoing for months and, in some cases, years. With creative latitude, reaching tens and hundreds of millions in 90 days or less is not only doable, it’s expected.
