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Darren enjoys the creative aspects of publicity. He has experience running publicity projects for companies like Vivendi Universal, Starbucks' 'Brain Games', Paradigm Shift Worldwide, Backstage Creations, Screensavers.com, Bondsonline.com, 8e6 Technologies, PersonalsTrainer.com, UCLA School of Public Policy, State of Pennsylvania and many more. With a unique combination of eleven years academic experience in media studies, with two M.A. degrees from UCLA and the Elliott School of International Affairs in Washington, D.C., Darren enjoys competitive publicity analysis, writing and media pitching. As former Editor and Publisher of The West Coast PR Newsletter, he spent four years testing and comparing PR services. This has led directly to 'best-of-breed' use of third party vendors from media data suppliers to clipping services to online newsrooms.
Mr. Williams, a resident of Costa Rica, has extensive experience in international business and global marketing management. Residing in the Central American paradise of Costa Rica for the past several years, Tim brings his experience in large-scale corporate marketing management to the Pop Culture group of companies. Tim has managed multi-million dollar marketing budgets for some of the Internet's most profitable companies, and is considered an expert resource in the areas of Brand Marketing, Media Planning, Marketing Analytics, Online Marketing, and Media Relations. Prior to joining the Pop Culture group of companies, Mr. Williams most recently served as a Senior Brand Manager with London-traded Sportingbet PLC, the world's largest online gaming company and operator of some of the most successful brands in the space including Sportsbook.com and Paradise Poker. Prior to Sportingbet PLC, Mr. Williams served as Marketing Director for Betmaker.com. Mr. Williams is responsible for the 2006 launch of Pop Culture 2020, the first international branch office of Pop Culture Public Relations, headquarted in San Jose, Costa Rica.
Sally enjoys building highly targeted media programs -- database management, consumer writing, and general media relations. She enjoys working on consumer and lifestyle publcity campaigns and serves as all-around media relations all-star for the firm. Tamara Afzoud, European Business Development Tamara conducts new business relations with European-based companies seeking to gain attention from mass consumers in North America. Responsible for developing proposals and serves as all-around European liason for the agency. Jorge Delgado, Consumer Practice Mr. Delgado enjoys broadcast PR -- TV, radio and Web -- and has three years of experience, and hundreds of successful media placements, in the areas of consumer and lifestyle publicity.
Terena Thyne is a former magazine editor and travel, lifestyle, and financial services publicity executive who understands publicity from multiple points of view. She began her career in Denver, Colorado at Russel, Karsh, and Hagan, working on national accounts like Philip Morris, TCI, and Total/Ultramar Diamond. She has lived and worked in Singapore, London, and Tokyo, working on PR campaigns for Kenzo, Hyatt hotels and the 'Mphosis clothing line.
Mark enjoys consumer-oriented campaigns that are designed to reach tens of millions of people. Leaving the corporate marketing world -- formerly VP of Marketing for eBay's Half.com -- he is one of the most creative publicity practitioners and writers in the industry. The consumer buzz created by one of his publicity events in the 1990s was dubbed by Time Magazine as "one of the greatest publicity coups in history." [note: he renamed Halfway, Oregon to Half.com to become the first dot-com city in America].
Dan enjoys graphic design and creates our print and web design projects -- from web site development to logo design, tradeshow marketing collateral and more.
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