PokerShare.com, surrounded by more than 1,000 competitors, earned more publicity in one year than hundreds of other poker websites combined. Pop Culture PR created Mikey the Chimp to enter the 2006 World Series of Poker in Las Vegas in a Chimp vs. Chump battle of evolutionary brains. On PokerShare.com, even a chimp can win! Featured on Good Morning America, along with more than 200 TV appearances, Mikey and PokerShare.com is a classic case study of cutting through the media clutter in a hypercompetitive marketplace.

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